An executive profile is a brief, but detailed report describing the particular attributes of often high power executives. A company’s CEO, President, Vice-President, Director of Marketing as well as other department heads may be represented to the public in the form of an executive profile formed by a Public Relations Firm.
Fortune 500 Companies often search far and wide for the right person to fill a high profile position, when they have that person in place they want to let the shareholders, the media, and the public know exactly why they have selected said person. An executive profile is the best tool for a company to accomplish this goal. Having not just a qualified person, but the most qualified person firmly in place is an important thing for a large company to be able to share with the public, and in particular, with it’s share holders.
What is often Included
Experience and Education
The number of years spent in the trenches of a company before taking the reigns and the years of experience in the same or similar fields is often described in detail, as are degrees, awards and affiliations with educational institutions.
Where an executive attended school to receive his bachelors, masters and all subsequent degrees and current status with any of those institutions are detailed in this section. Many high power executives like to give back to the educational institutions where they got their start and will remain involved with those institutions in some way, shape or form – whether it be just by financial contribution or as an acting member of the board. This loyalty is an important part of being an executive and is often one of the first highlights of an executive profile.
How an executive ended up where they are encompasses a large part of an executive profile, what they currently are in control of and what they have done in the past that makes them qualified for their current position. This part of the executive profile lets the reader know exactly what an executive had to go through to get to the point that they are at.
Some executive profiles will include a more personal section detailing impressive personal achievements that may not necessarily have much to do with their role in a particular position in the corporate world, but help ad an element of character to the profile.
Roles in non profit organizations, appearances in the media, acts of charity and roles of leadership or participation in the community may all be detailed in an executive profile.
This can be the broadest section of the executive profile depending upon the level of success and executive has achieved. Each large step forward an executive has made can be detailed in this section; from increases in revenue, decreases in spending, new product launches, scholarship programs, charitable affiliations and environmentally efficient advances are all things that would likely show up in an executive profile.
Capability of improving the company’s finances in one way or another is often a large part of this section. Taking a company from six figure profits to seven figure profits, no matter how it is done, is a huge accomplishment and often the highlight of an executive profile.
It’s important for every top executive to be able to show success in the past, as well as success in the present, but it is equally important to have a solid plan for success in the future. Impending product and service developments and future endeavors to help grow the company’s future market share are often broached, without giving away too much confidential information.
Plans for future business involvement in the community, with charitable organizations and with environmental causes could also be broached in this area on and executive profile.
Top executives rarely get to the positions that they are in by resting on their laurels, it often takes years and years of continuing education and countless hours of hard work to be worthy of and successful in one of these positions. An executive profile developed by a PR Company displays all of the details of how the world’s most powerful and successful business men and women got into the positions that they hold today, and gives the rest of us a small bit of insight into exactly how hard they had to push themselves to get there.